Kanye West Is Making Plans to Get Into the House Decor Enterprise, New Trademark Hints

Kanye West seen leaving Michiko Sushino restaurant along with his daughter North West (not pictured) in Queen’s Park on October 10, 2020 in London, England.

Neil Mockford/GC Photographs

Regardless of having simply dropped a brand new album, it seems like Kanye West is already getting ready for his subsequent enterprise enterprise.

The 44-year-old rapper seems to be seeking to broaden his empire. On Aug. 27, West filed a trademark with the US Patent and Trademark Workplace which listed quite a lot of homeware merchandise, Enterprise of Trend first reported on Wednesday.

Within the submitting, West’s mental property holding firm Mascotte Holdings Inc., registered the trademark to cowl the whole lot from blankets, pillowcases, and towels to tapestries, bathe curtains, and placemats — detailing silk, cashmere, and fleece gadgets.

The paperwork had been beneath West’s full identify regardless of his latest resolution to legally change his identify to “Ye” final month.

RELATED: Kanye West Information Yeezy Trademark for Make-up, Pores and skin and Hair Care Merchandise

Although the rapper has but to make any official bulletins a couple of homewares assortment, West has a well-documented curiosity in inside design. He beforehand took a significant function within the design of his and Kim Kardashian’s $60 million Hidden Hills mansion, which was created with architect Axel Vervoordt.

The home was featured on the quilt of Architectural Digest in 2020.



Kanye West Twitter

The trademark information additionally comes after West made his long-awaited debut with Hole earlier this summer season, unveiling his first launch beneath the collaboration in June: the Yeezy Hole Spherical Jacket, a blue collared puffer constructed from recycled nylon.

YEEZY GAP Round Jacket

YEEZY GAP Spherical Jacket


The rapper confirmed the partnership on Twitter final summer season by sharing a picture of the Hole emblem modified to characteristic the letters “YZY.” He wrote in all caps, “YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER.”

RELATED: Inside Kardashian-West HQ: All of the Images Kim and Kanye Have Shared of Their $60 Million Mansion

Throughout that point, West additionally filed a “Yeezy” trademark which listed quite a lot of magnificence merchandise. Trademark paperwork detailed gadgets like lipstick, concealer, mascara, lotion, toner, face masks, and exfoliants. It additionally consists of quite a lot of perfume merchandise, tub and physique merchandise and hair care equivalent to shampoo, conditioner, gel and dye.

The rapper’s estranged spouse Kim Kardashian has launched quite a few related manufacturers of her personal. Kardashian, 40, stated her KKW Magnificence and KKW Perfume gross sales “doubled in a yr” after launching, and in September 2020, she additionally filed logos for KKW House, hoping to broaden her empire into dwelling items.

Although he is had years of success within the music business, due to West’s different companies, the rapper is now value $6.6 billion, in line with Bloomberg in comparison with his $1.3 billion simply final yr.