MediaPost Publications – MAD Agency Daily 06/08/2021

  • Study Finds Only 2% Of Marketing Execs Want ‘Full Return’ To Office

    by Joe Mandese

    More than two-thirds (68%) said they felt they were “doing their best work” while working from home during the pandemic. Read the whole story

  • S4 Capital Ups Full-Year Growth Guidance After Strong Start To The Year

    by Steve McClellan

    The company issued a statement just prior to its annal meeting in London today. The announcement drove S4’s shares up 6% in midday trading … Read the whole story

  • Funky Buddha Hard Seltzer Launches The First Annual Manatee Derby

    by Amy Corr

    It’s like the Kentucky Derby–just swap horses for manatees, mint juleps for hard seltzer and a racetrack for the ocean. Big hats are optional. Read the whole story

  • COMMENTARY

    Starcom And Telenor Group Create Data Partnership

    by Laurie Sullivan, Staff Writer

    Starcom will broker data to support the brand and its corporate identity under the deal. Telenor collects first-party customer data, similar to Verizon Communications … Read the whole story

  • COMMENTARY

    Call For Entries: Marketing: Automotive Best Of 2020 Awards

    by Tanya Gazdik, Staff Writer

    Last year’s award winners included Lincoln’s Joy Falotico, who was selected as automotive marketer of the year. Read the whole story

  • Toyota Launches Its First National Campaign On Twitch

    by Tanya Gazdik

    The partnership “drives home the brand emotion that is the heart of the new campaign,” says Toyota’s Angie White. Read the whole story

  • ANA Launches ESG Brand Index

    by Steve McClellan

    The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable. Read the whole story

  • The World’s Most Extrinsic Brands (Pick Your Criteria)

    by Joe Mandese

    In recent weeks, research ranking brands based on “meaning,” “conscious,” and “ESG” have been released showing the ad industry is keen on measuring the … Read the whole story

  • COMMENTARY

    Madison Avenue’s New Impressionistic Movement

    by Joe Mandese

    After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons. Read the whole story

Automotive Modification