Since its inception in 2012, SimpleTire has been determined to create an easier end-to-end experience that empowers motorists to take the wheel when it comes to buying and replacing their tires. But many motorists don’t know where to start. A recent survey by SimpleTire with Wakefield Research found that only 1 in 5 (20%) US drivers are completely confident they know their car’s precise tire size without looking and nearly half (46%) cite finding the right information as one of the top challenges when buying and replacing their tires.
By consistently conducting extensive consumer research, SimpleTire remains at the forefront of leveraging innovations, like SimpleSnap, to ease the anxiety and frustration associated with tire replacement by making it a seamless and easy-to-navigate process for all. To validate the SimpleSnap tech and user experience, SimpleTire’s technology and design experts went the extra mile by testing it with over 100 people who submitted over 1000 photos. SimpleTire believes that integrating this new visual search technology will further democratize the tire-buying process for motorists at all levels of car maintenance knowledge and cause more people to adopt online tire buying.
“SimpleSnap is a technology that we are excited to bring to market because we believe it will help more consumers overcome the perceived barriers of shopping for tires online,” said Andy Chalofsky, Chief Executive Officer, SimpleTire. “We recognize that buying tires isn’t a process that brings many people joy. That’s why we’ve made it our mission to innovate the way it’s done by removing friction points, offering our transparent expertise and guiding customers towards the right tire choices for them through a more personalized and seamless experience.”
The launch of SimpleSnap comes just a few months after SimpleTire took its first step towards simplifying the tire buying process with a reimagined user experience, website, and branding. In late 2020, the company enhanced their technology stack and made substantial front-end changes to their website to harness ecommerce technology to propel the tire e-retail industry.
Kenny Pratt, SimpleTire’s Chief Technology Officer, said, “We’ve spent the past few years laser-focused on creating a better online shopping experience for our customers that leans into our usage of tech and data. We believe launching technologies like SimpleSnap demonstrates our commitment to harnessing innovation to improve the tire buying process.”
Visit www.simpletire.com to learn more about SimpleSnap or to start the tire buying journey.
Based in Philadelphia, SimpleTire is an online tire retailer committed to relentlessly reinventing tire replacement to make it way simple, way better. The company’s business model links independent tire distributors across the country into one seamless e-commerce network providing customers access to an unparalleled inventory of tires from hundreds of brands. SimpleTire sells tires in all categories, including Passenger, Light truck, Commercial, Agriculture, OTR, Industrial, ATV, Antique and various specialties. In 2020, SimpleTire was named the Best Place to Work in the tire industry by Tire Business Magazine and was previously number 383 on Inc. Magazine’s 5000 fastest growing companies in 2019. For more information, visit www.simpletire.com.
The SimpleTire Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 US adult car owners ages 18+, between September 18th and September 24th, 2020, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the US adult car owners population, ages 18+.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
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Brand Manager, SimpleTire