Who’s Shaping Who? Tech + Automotive In The 2020s

Guess you believed the world

Played by your rules

Here stands an experienced firm

Nobody’s fool 

– in tribute to “Who’s Zoomin’ Who?” by Aretha Franklin (1985)

For my debut column in Forbes, I want to address the relationships between technology and automotive companies that are a daily feature of the news about the future of mobility. What does it mean when two such different industries interact, compete, and work together with increasing frequency and intensity, motivated more by necessity than preference?

My perspective is that of a scholar who has spent 30+ years studying the global automotive industry, often

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