Automakers Extend Their Brands Through Travel and Accessory Marketing

Audi of America and 1 Hotel partnered up to offer Audi owners and guests for some experiences with the maker’s e-tron electric vehicle.

Automakers search for ways to differentiate themselves from the competition.

Some rely on advertising, others technology or exterior design, and still others rely on horsepower. Trying to keep ahead of the Joneses when it comes to the auto industry is an ever-escalating effort to entice buyers to your brand.

In recent weeks, automakers have been busy creating or reaffirming their brand through lifestyle promotion and products as a way to burnish the brand’s allure and add to

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