LONDON — Jaguar Land Rover loses more than 100,000 sales annually due to customer perception of quality issues with its models, CEO Thierry Bollore said.
JLR has long struggled to have the same quality standards as its rivals, but the company has made “dramatic improvements” on reliability recently, Bollore told investors on a call on Friday.
“The dissatisfaction of our customers was really detrimental to our natural volume. The missed opportunities today are massive,” he said. “It’s more than 100,000 healthy sales that we could perform.”
Land Rover came second last in the most recent JD Power survey in the