Lithia’s digital platform, Driveway, to see rapid growth in next five years

While the biggest chunk of Lithia Motors Inc.’s growth strategy is its acquisition ambitions, a strong second is the rapid expansion of its digital platform, Driveway.

By the time Lithia’s five-year plan has played out, CEO Bryan DeBoer projects that Driveway will generate $9 billion in revenue — roughly three-quarters as much as the whole company did in 2019 and 2020 each.

In the drive to build a truly nationwide retail network, the ability to efficiently sell — and buy — vehicles online relieves the need to have a store in every town while also addressing a crucial pain point

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