The NMMA has been ramping up PR efforts ahead of peak boating season, working with news outlets nationwide to keep recreational boating top of mind. This week’s news coverage in high profile outlets, such as Car & Driver and the business and tech go-to source The Hustle, plus pickup from last week’s CNBC profile piece generated more than 200 earned media placements, nearly $200K in ad value, and a reach of 325 million impressions for the recreational boating industry.
Here are this week’s story highlights:
Car & Driver did a roundup of “quarantine toys” for its April print issue,
On March 11, 2021, President Biden signed the American Rescue Plan Act of 2021 (P.L. 117-2), a $1.9 trillion stimulus package, into law. Among other things, this latest relief bill, the nation’s sixth, infuses new funding for critical COVID-19 public health activities, including vaccine distribution, testing, contact tracing, surveillance, and the public health workforce, building on prior emergency relief funding provided by Congress (other provisions of the bill expand the Affordable Care Act by making marketplace and private health insurance more affordable and by providing new incentives to states that have not yet expanded their Medicaid programs to
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