Elon Musk is the Tesla CEO and SpaceX boss, but other than being one of the richest people in the world and owning two companies, he’s also a bit of an eccentric genius. Musk sent a car to space, and Musk wants humans to colonize the moon. Musk believes in the rise of cryptocurrencies (even meme ones like Dogecoin) and occasionally tweets anime-girl memes. Musk doesn’t adhere to the same kind of principles most billionaires or ‘philanthropic ideals they hold – but Musk’s ideas have always stood out, for being revolutionary. Musk’s Tesla company has become synonymous with when we
Reports circulating on Facebook, Twitter and Instagram claim that tech entrepreneur Elon Musk is dead following a “Tesla factory explosion”. The claim is false; the reports are not genuine news articles and there are no credible reports of Musk’s death as of March 9, 2021.
In June 2020, I wrote a newsletter called “How Tesla’s Elon Musk dunks on the competition just as their momentum builds,” where I dissected Tesla’s strategies to derail competition in its footsteps. It seems that anytime a competing automaker is about to make a substantial step forward, Musk or Tesla releases an update that simply takes away any attention from anyone else. In this week’s newsletter, I want to talk about what Elon Musk and Tesla can do in 2021 to combat an expanding EV market, and take momentum away from the companies that claim they are “the next Tesla.”
Could Apple succeed with a car? Well, the company’s recent Macintosh was distinguished not only by speedy chips but unprecedented battery life. So it’s not surprising that we’ve heard the Apple car will have groundbreaking battery tech, a game changer for electric cars. (On the other hand, Macs still require “dongles” to connect with common peripherals like printers, ring lights, and external drives.)
But even more important will be whether Apple can produce something that transforms the concept of what a car is. That might be a challenge, because Tesla has essentially done this already. When you drive a
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