SEATTLE–(BUSINESS WIRE)–One year after the U.S. declared COVID-19 a national emergency, automotive digital marketing leader Sincro is providing insights into how dealers can thrive despite its impact.
Since the emergency was declared March 13, 2020, auto dealers have coped with lockdowns, new sanitation guidelines, mask rules, a lack of new car inventory, and increased competition for used cars. Some have pivoted successfully; the Sincro Dealer Trend Report found a majority of dealers increased gross profits in 2020.
In another positive sign, consumer activity on Sincro websites has grown. In February 2021, the average dealer saw year-over-year site visits