esports

A guide to: Automotive brands in esports

In recent years automotive brands have become increasingly prevalent in esports. More and more, car manufacturers race toward partnerships that aim to inspire gamers to visit their local dealers.

To help keep track of it all, we have compiled a list of automotive brands in esports and their activations. 

Note: Companies are listed in alphabetical order. This list will be updated periodically.


Aston Martin

Aston Martin
Credit: Aston Martin

Parent company: Aston Martin Lagonda Group Limited

Country of origin: United Kingdom

Esports partnerships: In may 2020, Aston Martin made its esports debut in The Race All-Star Series — Powered by ROKiT Phones,

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