Technology and design must adapt for human-centred senior driving experience

Vehicle design needs to incorporate the requirements of senior drivers, which will represent 25% of the market by 2025. By Dustin Boutet

The pandemic drove us to recognise that our world needs a redesign. Moving into the post-pandemic era, it’s important to ensure that people of all ages can safely connect with others and maintain a sense of independence. In the future, this need will be primarily shaped by the automotive industry.

EPAM Continuum recently completed an extensive concept project, Silverkey, and a webinar, The Old Road Test, with Joseph F Coughlin of the MIT AgeLab, on redesigning

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SimpleTire Debuts Visual Search Technology to Simplify the Online Tire Replacement Experience

Since its inception in 2012, SimpleTire has been determined to create an easier end-to-end experience that empowers motorists to take the wheel when it comes to buying and replacing their tires. But many motorists don’t know where to start. A recent survey by SimpleTire with Wakefield Research found that only 1 in 5 (20%) US drivers are completely confident they know their car’s precise tire size without looking and nearly half (46%) cite finding the right information as one of the top challenges when buying and replacing their tires.


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SimpleTire Debuts Visual Search Technology to Simplify the Online Tire Replacement Experience | State

PHILADELPHIA, March 16, 2021 /PRNewswire/ — Cementing their commitment to creating a way simple, way better tire replacement experience, the dynamic tire e-retailer, SimpleTire, today launches SimpleSnap, an easy-to-use technology that empowers motorists and saves them precious time. Featured on SimpleTire’s website, SimpleSnap presents a seamless process for users to start their tire shopping journey with a quick smartphone photo. Leveraging a visual search platform in partnership with several technology companies, SimpleSnap allows motorists to take a smartphone photo of their existing tire size, upload it to the SimpleTire site and immediately receive top tire recommendations personalized for

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