TSMC warns chip crisis will extend into 2022 | Automotive Industry News

Taiwan Semiconductor Manufacturing Company (TSMC) has warned the global chip shortage affecting industries including automotive and consumer electronics may continue into 2022.

The world’s largest semiconductor company said on Thursday it was building new factories and hiring thousands of people to match the soaring demand for silicon. Over the next three years it plans to invest $100bn in expanding capacity.

“We see the demand continue to be high,” C.C. Wei, CEO of TSMC told investors on Thursday. “In 2023, I hope we can offer more capacity to support our customers. At that time, we’ll start to see the supply chain

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Automakers Extend Their Brands Through Travel and Accessory Marketing

Audi of America and 1 Hotel partnered up to offer Audi owners and guests for some experiences with the maker’s e-tron electric vehicle.

Automakers search for ways to differentiate themselves from the competition.

Some rely on advertising, others technology or exterior design, and still others rely on horsepower. Trying to keep ahead of the Joneses when it comes to the auto industry is an ever-escalating effort to entice buyers to your brand.

In recent weeks, automakers have been busy creating or reaffirming their brand through lifestyle promotion and products as a way to burnish the brand’s allure and add to

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