One of the first true agency models in Europe was introduced by BMW when it launched the BMW i subbrand for electrified cars. Although BMW abandoned this sales model a few years later, it sparked further pilots such as BMW’s current agency model in South Africa.
In 2019, Daimler undertook a massive transformation of its sales operations in Sweden, introducing a genuine agency model for all models and customer groups.
With this new sales model, Daimler has achieved transparency and control over stock levels, order intakes, transaction prices, and more.
In Sweden, the company is currently testing the processes, systems