This is not the first time Nissan has considered changes in the problematic old program.
In 2019, Nissan North America executives told dealers they would evaluate moving away from the stair-step incentive program, but then decided to keep it. And in February 2020, to win back dealers who had dropped out, Nissan overhauled the program, doubling sales-volume bonuses to help drive foot traffic and lift dealer profitability.
Then, during the automaker’s COVID-related hiatus from the old incentives program, something curious became apparent, according to Wheeler.
Market share rose higher than what Nissan expected at the time. “It was a little