Subaru of America is readying an off-road subbrand to expand the reach of its two most successful nameplates.
The Wilderness subbrand will launch with the 2022 Outback and Forester, dealers were told last week during the Subaru make meeting at the National Automobile Dealers Association’s virtual show. The two crossovers accounted for 54 percent of the brand’s 2020 U.S. sales.
Patrick Wergin, chairman of the Subaru National Retailer Advisory Board, told Automotive News the Wilderness models will feature a rugged appearance package and better tires for off-road pursuits.
Spy photographers have spotted a similarly equipped Forester and Outback, which also